There is one fool proof technique I continually use to that consistently gets results and that is article marketing. You don’t have to chase rabbits or try and game the latest ranking algorithm that gets slapped out of existence next month. And unlike PPC advertising it costs virtually nothing if you are trying to bootstrap your business from the ground up.
I read Marlon Sanders weekly ezine. I also own some of his products and think he is one of the rare folks in the “internet marketing” circle that has more or less stuck with the same message all these years and does what he says. Now one of the things he talks about doing are “evergreen” in business, meaning staying away from the current fad or trend because it only yields short term results.
Article marketing is definitely evergreen, in fact I can’t think of anything more evergreen. Let me explain.
You see the Internet as we know it was built on day one from written content (even in the Gopher days) and that is still true today with the web. Yes there are videos which seem to capture peoples attention but they don’t seem to be replacing written content and I don’t think they ever will, at least not entirely.
People still go to book stores and read magazines for subjects they are interested in. And if your fanatical about a subject typically you buy books or own several books on the subject. At least to begin with before branching out into other forms of information such as videos, audios, magazines, newsletters and so on. For people who are really fanatical there is no limit to how much information they will consume on a subject. Claude Hopkins proved this with his Schlitz beer ads.
In article marketing (and later with information products) you simply step in to fill that appetite with good information in the form of articles. And that model is going to be evergreen for a very very long time. The day you see all book stores closing, industry magazines fold up and the search engine results showing something other than written content is the day article marketing will no longer work.
Now it’s time for the down and dirty secrete: there is no secrete to article marketing.
Write lots of good articles and submit them for publication. Rinse and repeat. No fad involved. No tricks. No BS
Back in the day it used to be really difficult to get published since you had to basically work through mainstream media channels and you still can. But today, if you look around there is actually a lack of good quality content. And a good portion of the content you see is syndicated. A great place I am finding to publish my articles are on blogs dedicated to the market I am in.
One thing I have learned about business success is it takes massive action. It’s pretty tough to create a sustainable business off one product. Likewise your not going to see very good results with one article, you need many. Dozens, even hundreds(!). Most folks will peter out after writing a handful, but that’s a huge mistake. A dozen articles is just the very starting point where you will begin to get _some_ residual traffic. This is the point when you need to BE CONSISTENT and keep writing more.
So now that I have hammered the virtues of article marketing to death, what’s next? Simply go and write an article and submit it with iSnare. Yes, iSnare does cost a few bucks but I think they do a pretty good job of distribution and I have seen decent results from using there service. If you are dead broke don’t spend the money on iSnare. Go find some blogs or forums and start posting your articles there, and even if you are using iSnare you should be doing this as well.
