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Category Archives: Copywriting

MuVar Product Picture Variable

Something I found interesting when checking out the stats from one of my sales pages running MuVar… Having a product picture is losing out against not having a picture.
This nice thing is MuVar is handling this all automatically for me behind the scenes, I simply set the variable versions and let it test them for [...]

More Videos

MuVar 101 Video

Here is a quick video I did awhile ago talking about the power and simplicity of using MuVar for your sales pages… If you don’t already know about MuVar here is a perfect chance to see it in action with real data from one of my sales pages.
Would you do me a favor and rate [...]

Magical Methods That Increase Sales

A few things I want to draw your attention too that if used will increase your sales conversion ratios….
I finally finished watching copywriter Stephen Dean’s new copywriting course Digital Scarcity. In the videos and notes Stephen covers a variety of ways to add scarcity to your offer. He covers techniques like limiting the offer and [...]

Speaking Of MuVar

Here are some links from around the web on MuVar… I especially like copywriter Stephen Deans MuVar template and tips.
http://www.thekaizenbusiness.com/?p=111
http://www.thekaizenbusiness.com/?p=185
http://www.stephensblog.com/?p=161
http://www.stephensblog.com/?p=95
http://www.stephensblog.com/?p=166
http://ryanhealy.typepad.com/copywriting/2006/11/muvar_splittest.html
http://video.google.com/videoplay?docid=6460354923611066013
http://www.jamesbrausch.com/answer-time-muvar/
http://www.jamesbrausch.com/dont-test-goofy-things/
-Jim

My Sales Page Template

I use the testing tool MuVar on all of my digital product sales pages and plan on using it for physical products distributed through Kunaki… It is a great tool for making continous improvements to your sales pages for increasing conversion rates.
One of elements to using MuVar is setting up the template for all [...]

MuVar 2008 Released

As a followup to my prior post about MuVar the 2008 version has been released for general consumption. This is incredibly powerfull software that works great to continuously improve sales pages, squeeze pages or any web page where you are trying to get a user to perform a desired action like fill out a form.
I [...]

Excellent Copywriting

I finished reading the special report put together by Stephen Dean called “Tapping Michel Fortin’s Brain: Volume 2.” Here is the URL:
http://www.stephensblog.com/?p=187
I picked up several golden nuggets including some major take aways…. but for me the biggest ones where headlines (I am certainly guilty of writing lots of “discover” type headlines) and properly adding test [...]

2007 A Year In Review

Well quite a bit has happened since the inception of this blog back in March of last year. For those of you who are new I started this blog because of my passion and knowledge for kaizen, lean, six sigma and business… Being a bit of a techno guy it has a twist for Internet [...]

Copywriting Tests

In case you missed it there may still be some time to watch the free webinar put on by Eric Graham. Now I didn’t make it to the live webinar but instead watched the Camtasia recording of the presentation later on.
I took quite a few notes of techniques to start testing. But the best information [...]