Do you continuously improve your traffic? You should be. I don’t mean jumping on the latest fad for a couple days. But are you really tracking the progress and results of each of your traffic generation techniques.
This is especially important for those of you who purchased the pre-canned traffic procedures. They will absolutely work to bring in traffic but you still need to be monitoring just how well they work and what level of profitability you are getting from them.
If you use a tool like MuVar on your sales pages then your golden since it automatically calculates your visitor value and has nifty reports for traffic and sales by hoplink, domain and even specific URLs. With the addition of the “?s=” stub to your URLs you can really hone MuVar in on specific sources of traffic and track the results with total accuracy.
This can work even if the bulk of your traffic originates from an intermediate site like a blog or other content site… Simply look at how much traffic originates from it compared to the overall amount it is pulling in.
Once you know the numbers behind each of your traffic generation strategies start hacking away at them to eliminate waste to make them more efficient. This means your profitability or other number to measure them by need to be going up… if you make a change and the results aren’t there revert back to the previous version of the procedure.
Now some stuff you are doing you will find out just isn’t going to cut the mustard, that is the quality of the traffic when compared to the return just isn’t there. If this is the case you either need to change something about the procedure pulling in that traffic of trash can it completely… don’t stick with an alligator that eats up your money but doesn’t convert into sales. You wouldn’t do this with paid traffic sources or pay per click and there is no reason to do it when using “free” traffic sources because they aren’t really free.
Finding quality traffic sources is a bit like a fine wine, sure you can go get a box wine but you’re going to be left with a hangover the next day. Stick with the quality stuff that converts for you even if it’s not a huge source of traffic.
-Jim
11 Trackbacks/Pingbacks
[...] http://www.thekaizenbusiness.com/?p=167 [...]
Carnival Of Tips - February 9, 2008…
Welcome to the February 9, 2008 edition of Carnival of Tips. We had over 50 great entries this week on:
Career & Business:
Mark Riffey presents Political marketing: Mobile and phone support posted at Business is Personal.
Cindy King presents Best …
12th Edition of the Carnival of Making Real Money February 10th, 2008…
Welcome to the February 10, 2008 edition of carnival of making real money.
//
//]]>
Recommended
Ed Rivis presents More Content = More Sales. posted at Ed Rivis. He comments on how websites tend to focus on the companies themselves rather than the…
a make money blogging carnival - Feb 08, 2008…
Welcome to the February 8, 2008 edition of a make money blogging carnival.
HL Grove presents 4 Steps To Creating Quality Content For Your Blog posted at MoneyWeb24.
Woody Maxim presents It really is a numbers game posted at Woody Maxim.
…
[...] Sansi presents Kaizen Your Traffic posted at The Kaizen [...]
[...] Sansi presents Kaizen Your Traffic posted at The Kaizen [...]
[...] Sansi presents Kaizen Your Traffic posted at The Kaizen [...]
[...] Sansi presents Kaizen Your Traffic posted at The Kaizen [...]
[...] Sansi presents Kaizen Your Traffic posted at The Kaizen [...]
Kaizen Your Traffic…
It’s not enough to just use social sites or other traffic sources aimlessly. You must start tracking each source of traffic to your websites and make sure they are converting properly…. or they can be eating up all of your money and time. This is e…
[...] Sansi presents Kaizen Your Traffic posted at The Kaizen [...]