I use the testing tool MuVar on all of my digital product sales pages and plan on using it for physical products distributed through Kunaki… It is a great tool for making continous improvements to your sales pages for increasing conversion rates.
One of elements to using MuVar is setting up the template for all the different on page variables that will be tested and tracked. Here is the current “template” I am using for my sales pages:
Overall
Paper-b
HeadlineFormat-b
Headline
HeadlineFormat-a
Description
Picture
Guarantee
Testimonial
CallToAction
OrderLink
Contact
Paper-a
For paper variables I have generally been using the standard paper template popularized by James Brausch. However I will throw other “paper” looking types variables in as well including black, blue, red, green and even some awful looking borders like yellow.
Headline formats I generally test the combinations of fonts Arial, Tahoma, and Impact in various sizes ranging from 10 to 25 and along with various colours like blue, red, black, red and green.
What about your MuVar templates? What variables are you using?
-Jim
6 Comments
This isn’t the template I use now, and you’ll see why. You might choke when you see this: http://www.stephensblog.com/?p=95
That was one of the first Muvar templates I put together. Now I break it down in to smaller pieces based on the “lead”, and the “offer”, and things like that.
The problem with the long template was there was so much data for Muvar to try and handle. I’ve fixed that problem by minorly making some additions to the “report” page. The changes allow me to click a link and automatically run the batch processing for any individual version of a variable. There’s also a link to run the batch processing for all versions of a variable…
…these links allow me to limit the amount of data Muvar has to process at the same time, which helps with the timeouts.
Stephen— Holy cow… Now that is a template.
-Jim
And I thought some of my templates were long… no wonder you had to make some tweaks :)
Kidding aside, it makes a lot of sense to do more granular testing.
The thing is, the more you break things up, the more traffic you need to test it, even if MuVar compresses testing for you.
I just got Muvar, and I don’t understand how it works with Kunaki.
Actually I don’t understand how it works with the thank you page, even for a regular sales page (not going to Kunaki). I have a thank you page, but it’s not in php. Can anyone walk me through this? Thanks!
Carol— Watch the videos that come with it, they will take you through step by step how to install and configure MuVar.
As far as Kunaki goes you can direct people to visit the thank you page to get the rest of the CD/DVD contents or what have you to register the sale in MuVar…
-Jim
Carol,
What Jim is saying is your customers either need to go through 2 checkout processes or you need to manually input the orders to Kunaki.
There is another way to integrate MuVar with Kunaki and that’s with the PayPal Kunaki Integration Software. http://www.paypalkunaki.com. I provide this little piece of software because I needed to integrate MuVar with Kunaki.
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