The Kaizen Business

A few things I want to draw your attention too that if used will increase your sales conversion ratios….

I finally finished watching copywriter Stephen Dean’s new copywriting course Digital Scarcity. In the videos and notes Stephen covers a variety of ways to add scarcity to your offer. He covers techniques like limiting the offer and how to raise prices to entice prospects to buy now instead of procrastinating. I especially liked his method of providing and rotating different “gifts” to get people to buy.

He even covers a technique for adding a scarcity type of variable into your MuVar sales page templates… Although the special has since ended you should still get this course and apply the techniques. Here is the URL to claim your copy of the today:

http://www.digitalscarcity.com/

Stephen is also running a special on a monthly service to completely setup your sales page with MuVar, configure the template and add new variables each and every month to continuously improve the conversion rate. Check it out here:

http://www.stephensblog.com/?p=271

Lastly Keith Goodrum did an interview with Stephen… I picked up a couple pointers and immediately whipped up some new headlines using Glyphius and added them to my sales page. Here is the URL to the interview Q&A:

http://www.keithgoodrum.com/an-interview-with-copywriter-stephen-dean/

In the interview Stephen mentions that testing the price of your product is “an overlooked gem”… After a bit of trial and error I created a quick and easy series of step by step videos on how to setup price testing of digital products with MuVar. You can pickup a copy of the CD here:

http://kunaki.com/sales.asp?PID=PX00ZZVC0B

-Jim